Forbes: Billionaire Sidney Frank Dies

NEW YORK - Sidney Frank, the maverick booze baron who started the super-premium liquor revolution with Grey Goose vodka, died yesterday in San Diego. He was 86. The cause was heart failure, according to his publicist, Sarah Zeiler. Frank was ranked No. 164 on the Forbes 400 Richest Americans list in October, with a net worth of $1.8 billion.

Throughout his career, Frank was known as a creative and tireless brand builder. After working for Pratt & Whitney during World War II, Frank got his start in the liquor business selling Dewar's White Label and Ancient Age for Schenley Distillers. He made himself famous in late 1970s slinging German liqueur Jägermeister to the college set.

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